Sometimes understanding an advert is quite subjective: we are all inclined to see our own projections on it, whereas concepts and messages deriving from it could subconsciously influence us.
Furthermore, a food advert can become provocative, just by steering a somewhat heated political discourse. Meanwhile, not many people are focusing on the product. In this way, the message becomes more important than the product itself.
This is the case of the Cheerios Super Bowl Commercial: there are many comments on the message deriving from it, but hardly any on the food promoted by it.
https://www.youtube.com/watch?v=oB6r_j55iVs
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