EU and Spirits Responsible Marketing Communications

Have you ever thought about responsible marketing communications regarding Alcohol?

How does the EU handle the particular issue?
What are the major Guidelines?

Here are some things you might want to check on:

• General principles - what is legal, decent, honest and truthful 
• Misuse - what is violent, aggressive, dangerous or antisocial 
• Minors - who should not consume alcohol 
• Driving - never drink and drive 
• Performance - do sports and drink go together? 
• Social/sexual aspects - drinking is not related to sexual appeal or social apparatus 

All of this and more on the following report "Spirits and Europe Guidelines for the Development of Responsible Marketing Communications"

http://www.easa-alliance.org/Issues/issues-2/page.aspx/78