Marketing is moving towards informing people before they choose responsibly what to eat.
Here are some guidelines set out in the US and the EU regarding labeling and food marketing.
http://www.hsph.harvard.edu/obesity-prevention-source/obesity-prevention/food-environment/food-marketing-and-labeling-and-obesity-prevention/
http://ec.europa.eu/food/food/labellingnutrition/claims/index_en.htm
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